What is Artificial Intelligence?

Artificial Intelligence (AI) is a field of computer science that deals with the creation of computer systems capable of simulating human intelligence. These systems are able to learn, reason, and solve problems in a similar way to how humans do. AI is a complex and controversial technology. There are many challenges that still need to be addressed, such as the need to develop AI systems that are reliable, ethical, and responsible. However, AI has the potential to transform the way we live and work, and is already having a significant impact on our society. AI has a wide range of applications, in every sector, but here we will only deal with artificial intelligence applied to marketing, communication, the internet, and all creative audiovisual productions.